Friday, October 2, 2009

Car insurance affiliate market becomes more contested

I am depressed. My fucking affordable car insurance affilate website hasn't delivered a cent for months and months. There are reasons for it. Such as that I have not been building inbound links as I should have. But beyond my own laziness as an affiliate marketers, it's like every man and his dog has decided to put up a car cover site in the last year or so. The baying of the little guys has given the big insurance companies and monster affiliates incentive to renew their efforts, effectively placing medium players somewhere out in the wet cold dark. New short-term companies such as Miway are also driving the prices down by introducing competition in the marketplace, which in turn drives down the average affiliate commissions. The rich just keep on getting richer.

New player in the short-term insurance market?

A little birdie told me that there's another independent car cover company coming. It's origin, value proposition and corporate identity is not known yet, but you can be sure that you'll hear more about it here.

Until then, check out My Car Cover for car insurance quotes and information.

Wednesday, March 11, 2009

Car insurance marketing trends

A thought about South Africa's car insurance landscape struck me this morning. Circa two years ago, when the economy was booming and the words 'credit crisis' weren't on anyone's mind, car insurers in particular were going with the "We're the Rolls Royce of car insurance" approach. As the economy cooled however, their messaging increasingly reverted to price as a primary market driver - switch and save became the motto. Paying lower premiums for your car insurance is fine - but be sure to check that your excess and levels of cover stay consistent, and are appropriate to your needs. You do not want to be under-insured!

Tuesday, February 3, 2009

Household content insurance

Finding household content insurance at affordable premiums has become a lot easier these days, thanks to the internet. Getting multiple quotes online is the quickest way of determining whether a quote is realistic or not, but be sure to compare apples with apples: Request quotes based on the same excess amounts and conditions of cover, for example: compare comprehensive with comprehensive, and under the same usage conditions. Now hit My Car Cover dot co dot za for a free quote from OUTsurance, Dial Direct, and some of SA's other leading insurance companies.

Thursday, January 22, 2009

Getting ranked for household insurance

Getting ranked for insurance terms like household insurance or household content insurance is tricky, given the competition in the online search space. Posts like these serve predominantly to alert google to the fresh content published, and to support it via inbound links.